Being a stay at home Mom or Dad is not the only reason to consider becoming a professional virtual assistant. Caring for an elderly parent, grandparent or friend is a growing responsibility in many households. There is a large number of middle-aged professionals (referred to as the Sandwich Generation) who are simultaneously caring for children and parents — that have left their normal 9am-5pm job to become an at-home caregiver.
According to a Pew Research study, most caregivers are women, about 45% are men. AARP research says most caregivers have jobs, but 70% are obliged to “make workplace adjustments”—coming in late or leaving early, for instance. (Forbes 7/14). This can hamper your job performance and add stress to an already overloaded day. Many who are working and caring for an elderly parent or grandparent eventually end up having to take a leave of absence or will decide to quit their job as health situations change.
Working as a virtual assistant is a...

Do you blog for your virtual assistant business?  Every time that you write a blog post, you are adding another “asset” to your inventory of marketing content on your website that will help your SEO.
If you have any doubts to the importance of blogging, here are 5 key points posted on ChicagoBusiness by Ann Dwyer last year about the benefits you can gain by blogging.

1. A blog can boost your reputation as an expert: Customers want to do business with people who are experts in their industry. So by projecting a knowledgeable image and sharing insights about the products and services you offer, your blog can have an impact far beyond your website. A blog is a terrific way to provide tips, answer questions and teach visitors about your industry.
2. A blog gives you more pages to talk about products and services: Having a blog can allow you the room to provide more information about the products and services you offer.
3. A blog helps customers find you with SEO: Each blog post...

Many of us who work virtually, have a keen awareness about the benefits of balancing family life and work life. It is not necessarily easy, but it is manageable if you are organized and have a strong commitment to the profession. However, for those with school-aged kids, the summer months can push the limits of balance and patience. Our work schedules suddenly have to compete with kids who want/need our attention during daytime working hours.

Here are some useful tips to get you through what we like to call the summer -“time shift”.

Plan daily projects for your kids:
Depending on the age of your kids, try to have a daily project that requires little to no supervision which will occupy them for at least an hour. While the kids are doing their project, you can get some work done on your laptop or within ear shot of them.
Some project ideas include:

• Quiet reading time
• Writing letters to grandparents
• Coloring or drawing pictures
• Playing educational games on the iPad
• Watching...

Assisting with event planning is a service many clients need help with.  There are many parts of the event planning process that can be done with the help of a virtual assistant.

Events planning can include online events, video based or webinar style events, and events that are held in conference rooms, hotels, or event centers.  In this blog we will be discussing tips for planning an event or training at a physical location.  Regardless of what kind of event you are helping to execute, there are a lot of questions you should ask your client early on in the planning stage in order to assure a successful partnership.

Listed below are some key questions you should discuss with your client before starting to work together.

1. What is the projected date and location for the event?
2. How many guests will attend the event or what is the attendance goal?
3. What is the budget for facilities rental?
4. Will there need to be catering or other food/drink services?
5. Will there be...

As a virtual assistant it is important to share your services in a variety of ways.  Having a website is great, being on social media is important, but don’t forget to share what you do during normal daily activities.

Talk to the person working out next to you at the gym, share your skills at kids’ school activities, at church, at social gatherings, etc. You never know who may need your services.

It is important to have specific examples of how you can help someone make their life easier. It also can help that person identify someone who may need your services if they don’t.

You can discuss how you are:

• Skilled in social media marketing
• Great at transcription
• A numbers person with a strong accounting background 
• You may even have to explain what a virtual assistant is and how you started working as one

Be sure to give a way for people to contact you – email, visit a website, connect on social media, etc. if they or someone they know wants to...

How you present yourself to potential clients can make or break a relationship. First impressions are always important, and in a virtual world, those impressions are often phone and email.

If you are promoting yourself as a professional service provider, have your email address reflect the same. Having a business domain name as your email address is best ([email protected]) but if you do not have a website yet, at least have a professional email address. [email protected] or [email protected] may be descriptive of you in your everyday life, but for clients it is better to have a business address.

So what’s more professional? Use something like [email protected] or [email protected] until you have a domain purchased for your business. Stay away from aol addresses, or an email address that you may have to change if you move or change internet providers.

I know this may seem minor to people, and there may be questions of if an email address is...